Anthea Ariyajeyam
Always Online
Kraft Hockeyville
Kraft Hockeyville wants to award one deserving community $250,000 towards the area upgrades. Throughout the competition they want to encourage Canadians to nominate their community and participate by voting for others.
The Contest
Kraft wants to reignite Hockeyville by motivating Canadians to participate in the contest (i.e. buying Kraft products, nominating and voting for communities).
The Challenge
The Big Idea
Because of the pandemic, hockey lovers have been deprived of Canada’s beloved sport. As they head back to the rink, Kraft Hockeyville helps reunite smiles, laughter and memories for all to enjoy with the #BringBacktheGame campaign.
The Roles
Strategy: Isabella Gesualdo & Vishal Patel
Art Direction: Me
Copywriting: Diana Siewdyal & myself
The Technology
Adobe Photoshop & iMovie
Skyscraper
Ad
Sponsored
Facebook
Post
Sponsored
Instagram
Story
Billboard
Collectible Cards
Featuring previous winners
Script
Radio
Audio
Sound effect
Background Audio