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Anthea Ariyajeyam
Always Online
Amazon Prime x Alexa
With the rise of streaming, viewers now have access to international content that they would have never watched on cable. Amazon Prime video wants to promote these shows and movies to an English-speaking audience by using bus transit ads.
The Challenge
The Big Idea
Provide questions to Alexa about the international content on Amazon Prime and respond with a humorous answer.
The Roles
Copywriting: myself
Art Direction: Rhiddi Vichare
Strategy: Issabella Gesualdo
Version 1
Version 2
Version 3
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